Founded in 1887.
Yoshiizumichaho began as a small shop in Kurogi Town, located in the Yame District of Fukuoka.

That was more than 130 years ago.
Our skilled growers value traditional craftsmanship and cut no corners as they continue to produce high-quality tea.
We deliver the charm of Yamecha throughout the world.

About Products

"Just how much emotion can be poured into a cup of tea?"

Yamecha’s history goes back 600 years.
It was developed using a production technique devised by "Nagatani Soen" in which the leaves are massaged by hand, and while this has transitioned into machine production in modern times, the culture and spirit that is characteristic of the Japanese people remains alive unchanged through time.
Modern tea craftsmen have maintained this spirit, and as a result of continuing to devotedly pursue flavor that communicates on an emotional level, the Yame Traditional Hon Gyokuro brand, grown in Yame, boasts both the highest production volume and highest quality of gyokuro in Japan.


1999: Masayuki Yoshiizumi - Certified as a master of the tea hand-massaging technique
2016: “Yame Traditional Hon Gyokuro” acquired protection under the Geographical Indication (GI) label
from the Minister of Agriculture, Forestry and Fisheries
2016: Received the Minister of Agriculture, Forestry and Fisheries Award in the “Gyokuro” category
2016: Received the Minister of Agriculture, Forestry and Fisheries Award in the “Sencha” category
2017: Received the Minister of Agriculture, Forestry and Fisheries Award in the “Gyokuro” category


1887 1887 Tea store opened by the founder Tatsuzo Yoshiizumi at 534 Ima (in front of Kurogi Station on the former Yabe Line) in Kurogi Town, Yame District, Fukuoka Prefecture.
Commenced remanufacture processing, wholesale and retail of tea.
1951 1951 Expanded sales to major cities outside the prefecture.
1973 1973 Expanded office and factory (tea manufacturing machinery and refrigeration equipment) at 904 Honbun in Kurogi Town (1,150m2), Yame District. Strengthened production and business abilities.
1976 1976 Established “Yoshiizumi-en Co., Ltd.”
Hatsuzo Yoshiizumi (second generation) appointed as the first chairman and Masahito Yoshiizumi (third generation) as president.
1984 1984 Opened showroom in Higashi Ward, Fukuoka City.
1989 1989 Introduced CI. Created long-term plan, and adopted “Yamekandocha” as a unique catch phrase for the new age.
1995 1995 Masayuki Yoshiizumi (fourth generation) appointed as president.
2000 2000 Completed new company facilities (store, office and factory) with a building area of 1,500m2 and a total site area of 3,600m2.
2006 2006 Renewed Fukuoka store . (Currently closed)
2012 2012 Opened Kokura store. (In Kokura Ekinaka Himawari Plaza located inside Kokura Station)
2013 2013 Masayuki Yoshiizumi appointed as chairman. Yasushi Yoshiizumi appointed as president.
2017 2017 Established Yamecha luxury brand “Yoshiizumichaho."
Chairman Masayuki Yoshiizumi named as the fourth generation of Tatsuzo Yoshiizumi.


Name: Yoshiizumichaho Co., Ltd.
Administrative Manager: Kisaki Yoshiizumi
Location: 8F Asako Hakata Bldg., 1-11-5 Hakataeki-higashi, Hakata-ku, Fukuoka-shi, Fukuoka-ken 812-0013
Tea Factory: 904 Honbun, Kurogi-machi, Yame-shi, Fukuoka-ken 834-1213
TEL: +81-92-432-4188
FAX: +81-92-432-4187
Business Hours: Mon. ~Fri.  10:00~18:00
Holidays: Sundays and national holidays;
Regular holidays: New Year’s holidays only